A simple web-based app has given logistics companies in the US the ability to track all their shipments, and even track the exact day and time of the shipments themselves.
Capstone, a US-based logistics tracking company, uses data from the app to track shipments of goods on the road, even those that have been delivered to the warehouse or distribution centre.
The app has been downloaded more than 20 million times, and the company is using the data to develop software to automate processes and deliver more efficient shipments to customers.
“We use a lot of data from all kinds of sources, including e-commerce sites,” says Ryan Johnson, Capstone’s founder and CEO.
“It’s not just our website, it’s all of our customers’ social media accounts, our internal networks and our internal customer-facing apps.”
A few months ago, the company received a call from a customer who wanted to order a new computer, but had to make a few changes to his shipping process.
The order was sent by courier to the customer’s home address, but the company had no way of tracking the order’s delivery.
When the customer returned to Capstone with the computer, the tracking system showed it had arrived in his home town.
“The customer is still having a difficult time getting the computer shipped to him, and we were trying to track down the customer in person, and when we did, we were able to track the computer’s arrival in the customer home town,” says Johnson.
“In short, Capite is an incredibly powerful technology that allows us to track everything from the most complex of items to simple things like emails, photos and videos.”
A couple of years ago, Johnson founded Capstone to build a software company, but since then he’s been focusing on the logistics business.
“This technology has been around for a long time,” he says.
“People have been using it for a lot longer than we’ve been using Capstone.”
In a recent interview with Business Insider, Johnson shared some insights on how the company’s technology can make life easier for customers.
For example, when a customer needs to make changes to their delivery route, Capestone can help them by allowing them to track those changes, even when they’re not actively using the software.
It can also track shipments on the fly, without having to leave the company.
Capite can also send notifications to a customer’s social media account if they’re on their way to a new address, allowing them more flexibility.
The company has also been using the technology to track packages, too, allowing customers to track where they’ll be going on their next order.
“What we are trying to do is make it easier for you to make more efficient decisions,” Johnson says.
Capitol is a US company with more than 30 offices in the United States and Europe.
Johnson has seen some initial success with the technology, and is hopeful that more companies will adopt it.
“I’ve never seen this level of adoption before, I think, in the logistics industry,” he said.
“As we get more and more data, we will see a lot more people using Capitol.”